The importance of social media in the recruitment world is growing all the time. So how-tos, a very good and step by step instructions, and very good. And if you’re worried about what people think of you, I would strongly urge you to go and watch some of his videos, because you have no other people who care. And then we’re going to, we’re going to solve our ideal clients challenges, we’re going to give them some little actions to do that’s going to bring them value straight away, we’re going to leverage everything we do into audio, video, video and written. 1. And if you can mix both, if you can be entertaining while you educate, yes, then you’re going to get people’s attention, and they’re going to share your content with people and it gives them something to press share on. But let’s start with your overall strategy. So much so, that they are doing nothing at all about their social media marketing (and feeling very guilty about it). To be fair, I just talked to camera for 10 minutes a week. Atherton's book, ‘Social Media Strategy: A Practical Guide To Social Media Marketing and Customer Engagement’ is out now on Amazon. Maar hoe ga je dan je social media strategie versterken? But the things you tell yourself to stop yourself doing it. Well, in this next session, our guest is going to show you how to do just that. Literally, if you’re going to do it, it starts finished, because it won’t go on to LinkedIn unless it’s not under 10 minutes. We’re just going to put a notice across all the video things saying sorry about this picture quality, but the message is sound, just close your eyes. As more social platforms invest in video content, marketers are investing in video to engage their audience. Dr Cynthia Boccara : Yeah, I love that. So do the 21 day challenge to get the flavour of it and get some results like you did Cynthia, and then sign up for my Clicks & Leads Academy Membership and I can really get into the nitty gritty of it. Get the 6-Step 2021 Social Media Strategy Framework + Examples Simplify your 2021 social media marketing strategy with a proven 6-step framework to build an audience that cares, shares, and converts. So I wanted to bring you in here. So and then you only put a link to buy in the last two to them. And when they’re looking for someone who’s got the service or expertise or a product that you have, are they going to choose you or they’re going to choose someone else that I’ve never spoken to never connected with never had any personal interaction with? So. Dat ik de social media trends voor 2019 niet samen met experts in een longread had opgeschreven, maar in een foto of video had samengevat. (Related: Here are the top 21 social media sites to consider for your brand. So what did you do? And yeah, and you’re making people feel that you’re a real person who could be trusted and bought from with confidence. Posted 01.04.2021 by Josh Krakauer. Nicola Cairncross : A call to action always. Er zijn talloze social media platforms. You bet your bottom dollar I am because the content was fantastic. Like how much time what kind of a budget? Twitter was first then Facebook, then YouTube came along. But I mean, yesterday, I even found myself cleaning light switches. Nicola Cairncross : Yeah, absolutely. And especially if you know, I’ve been looking at your picture, actually, I’ve been breaking my own rule, you’ve got to remember to look cut the camera. I don’t see anything. And she heard me say something that puts her off. Dr Cynthia Boccara :Okay, so So you’re saying that, if I’m under if I’m understanding you correctly, not only is it a good way to get people coming to your website, from eating raw food, which then you get to make your offer so they get into your sales funnel. And all I can say is I’m a big fan of Gary Vaynerchuck. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Dr Cynthia Boccara : Right? Nicola Cairncross : Well, I just a week or so ago, got told that I didn’t get a client because she was listening to one of the podcasts. You know, if you’re not there, they’ll go and find somebody what else to watch. And then if they liked your newsletter, and they forwarded on to a friend, then friend could sign up to and I grew an 8000 from mailing list by doing that. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way. He was chubby, he swears a lot online, you know, and he’s had his detractors all the way along. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. And she put she disseminated those across all the platforms, so there is ways to do it. She is self-taught on this internet stuff, and she is a master at it. When you have created your social media marketing strategy, you can then find your brand’s best time to post through experimentation. And also, if they don’t know, you know, definitely the let’s just pick an ideal client to get started with, we can always change it later on, I encourage people to think in 12 weeks cycles. And I think I think you’re exactly right. Find out she even she shares with you some videos on how to train the VA so that it can be how I do. But one thing in particular that the company has got right time and time again over the years is its handling of social media - which … The boom of social video isn’t stopping anytime soon. And you’re there. As a result of her quick results – she sold two of her programmes online for around $1000 (the first sales she’d ever made online) I was invited to share my “Be Everywhere Online” system on her “Taming The Tech Dragon Summit”. And she was a psychiatrist, right? Nicola Cairncross : Well, the idea is keep it under 10, actually I try and keep mine under five minutes on five or six minutes because I have an ‘introduction’ bit. How to create a social media strategy Step 1. So I went out and I went out on the balcony of this beautiful hotel where it was and shot some video there. It helps enormously with bringing traffic to your website through the search engines. So I love the way that you kind of frame that so that it’s not like I’m talking to thousands of people, this is really just one person. But then when she called the office and introduced herself, heats, the boss had seen her video on YouTube. This relates to your social media goals. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. And to put to your website, make sure your website something you can spell easily or safely. But I found that for the amount of reward I get back, it’s not worth the effort and some platforms penalise you for using them, by not showing your videos as widely. And he used to send us out emails, and he would link to webinars, and we’d go on live webinars, and that was in 9899. And it was going on to Google as a blog post as well. And he, he started his YouTube channel back in 2006. 1. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. So she’ll then upload them to my Facebook page, she uploads the captions, she makes a little thumbnail for YouTube. 10 Social Media Marketing Strategies for 2019 1. So that’s exactly how to do it. So, all right, Miss Nicola. It’s like, we’re what, okay, well. In the last 10 years, I created four successful businesses online and now I’m a successful digital marketing consultant, a 5 x business author, podcaster and speaker. Update: lees ook de 11 social media trends in 2020!. But what I would say is, if you start like that, you’re going to have to carry on like that. Nicola Cairncross : Absolutely, obviously, obviously. So you, you have got to be everywhere online. But it’s greatly rewarding and helpful to have a social media marketing strategy so that you aren’t just posting content just for the sake of posting content. What might be helpful is to write it down so that you can share it with the team or use for your future reference. And I was being very honest and personable. And the fear is, I think part of it is that people just in general are going to reject us, you know, we’re always afraid of being rejected and abandoned. » The steps involved in creating a social media strategy. Nicola Cairncross : First of all, are all those people trying to sell you a video marketing service, because if they are…. But I wasn’t producing the 10 minutes a week video. Okay. You might like these related resources: We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. You can’t sell on social media. Follow me on LinkedIn . Now I’ve got one client who didn’t want to do, she didn’t want to appear on a video because of past relationship problems. Right? But anyway, so what I did was I sent an email and said, Hey, Dr. Cynthia, here, I’ve got some information that that would be valuable for you, you know, and so then I gave him a little bit of like, information, some content on speaking. It’s performing well, and other mistakes are forgetting to put a call to action in the video. If you are already active on social networks, ... ©2019-2021 The Motley Fool. » To design documents and protocols you … If they don’t, if they don’t like it, they want to know that you’re a real person, that you have a family that you know, you live in certain places, you know, they don’t know your address, but they want to know that you’re a real person. And we noticed a dramatic drop in a 50% drop in our listenership because we didn’t post through August, people get distracted. Or you can get rev.com to do it, rather than upload the captions automatically to your YouTube video. Before deciding exactly which time of the day and days of the week you want to post, consider the behaviors of your target audience. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Nicola Cairncross : If you come along to The 21 Day Challenge, then I’ll put you into my Be Everywhere Online, 21 day challenge the next one coming up. I’ve just found that but I’m not saying don’t do it, because it might work for you. Here are 5 best social media marketing strategies that you need to know to be successful and if you read this entire article and implement the strategies, you are going to master yourself in social media marketing in 2019 and all the year ahead. Well, not me. And I say okay, so why am I telling them this? If they can think of the cameras as talking to their best friend, and I’m talking to you now today, Cynthia that makes it much easier. So I you know, I’ve done videos when I looked really big, but because I had something to say I made myself do it right. I have developed one simple, easy to implement template that really works, over the last 13 or so years, which brings me, potential future clients, every single day. As mentioned above, a strategy is where you’re headed; a plan is how you’ll get there. And I found myself doing absolutely anything rather than sit down and do it. Dr Cynthia Boccara : So you decided to get into social media? And you know the stylist and stuff, you’re you’re never going to have that not will not for a while anyway. And how they might pick that up? In each email, I said a little bit why I do the speaking. She was even recognised in our local supermarket because one of her videos went viral. 1. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is … What makes them visit that platform? And we were all telling you to do Facebook Live. What should your tone and voice be like? What do you think about that? If you can just reduce it down to the single I’m just talking to my best friend or to my best customer. And creating an effective Social Media Marketing Strategy makes it much easier for introverts to do social media. 3. And how can we help them get over that? And then I will go into Slack, which is our chosen communication tool, but it could just be an email. But before we go into the specifics of it, Nicola, you have a big perspective, you’ve been at this internet marketing game for quite some time. And so I, I had a very small list. Right. So I’m like, Oh, geez, how’s that gonna work? And I’m like, okay, I can get this and I’m a speaker. Because everyone’s in it together, doing it together. But yeah, it is well worth doing it. Video consumption is not expected to slow down. To read more about social media Stories, check out: Seven ways brands can leverage Instagram Stories; Social media Stories on the rise in 2018 holiday ads The study surveyed more than 4,800 marketers with the goal of understanding how they’re using social media to grow and promote their businesses. Nicola Cairncross : Okay, so I’ve got one lady who’s a singing teacher. So you know, so that we really get those things that we need to do and not do. They can actually do it? And she’ll turn it she’ll go tidy it up, you know, get rid of the rooms and the hours and the years. I wanted to know I didn’t want to do this. So I started a little website. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. You might be tempted to jump into a research for the best time(s) to post. Before we discuss the current scenario of social media marketing, let’s have a look at some of the best strategies you can use to drive your social media marketing campaign. You know, in your written description, you can do it on YouTube, they don’t mind. That’s the problem is that everyone treats them the same. Bekijk het gebruik van social media. If you’re a marketing professional, Social Media Marketing is the skill you must have on your profile. What are some of the biggest obstacles that people have? Basic steps for social media marketing plan: Objective determination – objectives of the social media marketing plan are the goals that inform one’s strategy for what platforms to be on, some of the … And it turned out to be the internet connection was bad. And then I’d love to have you end if you could with one of your other clients that you’ve gotten some really great results with and how they how they were able to implement everything that you said. Dr Cynthia Boccara : Okay, well, I, first of all, I had to because I had, I was speaking in front of a whole room of internet marketers, totally not my jam up until then. Because that’s what video feels like. Set goals for Facebook. But it also means that it’s a war with Facebook, and Facebook do not want you to go anywhere, except Facebook and Instagram are now owned by Facebook. And then that video can now be spun off into audio and written format, it could go on to each individual social media platform, depending on which social media platform it is. And these are people that I had not had any contact with. A project report on Social Media Marketing 1. But it works. You know, that’s where you’ve got a strip along the bottom a new logo saying what the title is. And she was having people come to her house, and they were paying her 20 to 40 pounds an hour. From planning and creating content, to publishing posts and measuring results. So you can see from one bit of 10 minutes under 10 minutes of me talking to camera once a week. When you see this question, you might be thinking about the types of content to share. Fill them, customize them, and save yourself a ton of time. And second I listened to end was a part of a programme and spoken at an event where you shared with the whole audience, how you can do social media posting with the VA, but not a super talented VA. And in 20 minutes, you showed me how we could do that. And then I got on your programme, and I did it. Maybe not. Privacy Policy: 100% Email Safe | NicolaCairncross.com. So So how would you say that social then is going to fit into an entrepreneurs marketing plan? And then I gathered their cars. And it’s also you have a lot of things like resistance to overcome under an embarrassment to overcome and just your hair look good. Quick tip: That being said, it’ll be wise to at least have a complete profile on the Big Four — Facebook, Instagram, Twitter, and LinkedIn — as they would often show up on the first page of Google search results when people search for your brand. There’s no apostrophe in a URL. With Blog2Social the Adenion team provides a smart social media automation tool for cross-promoting, syndicating and scheduling marketing contents across multiple social media sites. And we worked out a whole way that she could move people from coming to her house, into getting taught virtually through Skype or through a membership site. Understanding your target audience will help you more easily answer the following questions on what, where, and when you are going to share. Dr Cynthia Boccara : You know, thought leaders and business leaders. Now he’s got a multi-billion dollar business. So that was funny. We never share your details. Well, people don’t do that nowadays. ... Networking, like in the past, involves strengthening your bond over a mutual interest; the 2019 version just involves social media … So the thing you mustn’t do is put a live link out to another site, in your description. And lots of people knew me there because they’ve watched my videos. Read on to ensure you’re getting the most out of this ever-powerful social media platform. Nicola Cairncross : I’ll show you how to choose who you get in front of. You have decided where to head to; now you need a plan. You can use them if you want to. And people were coming to her house on Saturday mornings and in the evenings, all the times, she didn’t want to work. A social media ... A social media marketing strategy is a plan to reach a goal sometime in the future. You’ve gotta have some kind of lighting. So for example, when I’m speaking on stage, I say, Come and get a copy of my free book at Nicholas books.com. But if you can imagine that you’re talking to your best friend, and then share your wisdom, your knowledge, your expertise, with just that one person, then you can really harness the power of the internet and really access thousands if not, you know, millions of people. Just enter your details below to find out how to book into Nicola’s diary for a complimentary initial consultation. You’ll see results, too. Target true engagement. If you think you might need more help and guidance, I offer a “Be Everywhere Online” 21 Day Challenge with detailed “how to” videos, broken up into simple daily tasks. And then I let my VA know that I’ve done it, I give him the link to the piece of content. And I write a short description of what it’s about and what the headline should be. So what social media marketing strategies might you put into your arsenal? No, you’ll turn yourself inside out trying. And that’s where your offers live. But then I thought to myself, This is ridiculous. And you know, I can see that, okay, the lighting is getting a bit dim in here, it’s England, and it’s raining as usual. And then they go somewhere else, and it gets handled. And so they don’t they want to just be sure that they appeal to everybody. Learn the strategies and tactics to take your social media marketing to new Am I going to use it? And he told us to start using this thing called 1 shopping cart. As a Digital Marketer, you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time.There are plenty of free digital marketing PDF … So if you could just train yourself to talk to camera, you’re creating a marketing asset that is evergreen, and it will carry on working for you day and night, whether you’re awake or asleep. In this chapter, we cover the basics of a successful social media program, including methods and metrics, the business roles that should own your social media marketing, and the lingo you’ll use to talk about it. So what she did was she created audio, and PowerPoint slides, and we put those together into videos. So bad lighting, good lighting will get you over most hurdles. And I can literally write that on the back of my hand if I need to. Nicola Cairncross: Absolutely. But out of a list of I think 600 people, I still got two sales out of it. And a ‘what’s on the blog and podcast this week’ bit. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media. And I started getting into this when she was I was expecting her so I know exactly how long it’s been. And he’s just the thought leader on social media, and he didn’t care. It’s just, you know, there’s a difference between when you go on stage, and you know, what you’re going to say, and you have your PowerPoints or you have your outline, versus just extemporaneously going, blah, blah, blah, blah. My personal favorite approach is to, again, use the 5Ws and 1H. And so I couldn’t, like, be shamed into not doing it. should you use? And you can do that easily. LinkedIn won’t show anybody you’ve got to upload it natively with closed captions. And if it isn’t, then buy yourself an easy domain name. And then train them how to disseminate your stuff you’re creating. It’s easy for someone to press share on a bit of your content and share it with one of their friends or family or a cup business colleague. As soon as it’s on YouTube, she will then get Rev.com to transcribe it. I’m on Facebook, because it’s a little bit more forgiving, or YouTube. For example, Instagram will invest more on IGTV to establish it as a new platf… And that’s, that’s fine. Wendy’s Social Media Marketing Strategy Author- Abhijeet Pratap | Posted- February 4, 2019 January 24, 2019 | Updated: February 4, 2019 | Columbus ohio commercial photographer tom dubanowich photographed the new Wendy’s design store in Hiliard, 4245 Cemetery Rd. An Adweek report suggests that 92 percent of recruiters use social media to find the best candidates for each position. The third thing you asked me about three things. You should consider influencer marketing to be merely an extension of your business’ social marketing strategy. So don’t tell not telling people what you want them to do afterwards, there’s always got to be a call to action, even if that call to action is to come and visit your website. Because people want to buy from people they know like and trust. Finally, consider smaller, niche platforms, too. It couldn’t be embedded in your website. I think also, sometimes people are afraid of offending potential customers, like, you know, if they have an opinion about something that they share, then the other customers, you know, whether it be in religions, or politics or health or you know, like a variety of things. Your email address will not be published. A great exercise to try here is to build marketing personas. So I know that one of the things that has been really valuable for me was to kind of go through your Be Everywhere Online course. Generally, it’s great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals. And, again, you know, we didn’t put out one of our podcasts, I do a podcast with another lady, which is really cool and really good fun. Download our Premium Resource – Digital marketing strategy guide. Dr. Alvin was like, I can’t believe I’m sitting here next to you, because you, I can hear your voice and I’ve heard you on so many videos, is really, you know, it is disconcerting, but it’s very heartwarming. Finally, in 1995, I bought my first domain name and started online with nothing at 38 years old. I talk to camera for 10 minutes every week, or I do a Facebook Live even more ideally, but it needs a good internet. But Facebook is getting increasingly tough on that. This is a step-by-step, comprehensive, in-depth guide that holds your hand through the creation of a marketing strategy … And she’ll make it into a proper blog post. And you know, that will you can do that too. And it’s quite disconcerting. 2. At the minimum. Wow, she had been charging 20 to 40 pounds an hour. 015 | Lessons Learned From A Virtual Conference, Entrepreneurial Thought Leaders: Kenny Goodman. A lot of my clients find that they start getting really juicy referrals once they start putting out content. There are many different ways of building marketing personas. And what’s the call to action? These cookies will be stored in your browser only with your consent. Yeah, right. According to Hootsuite’s 2019 Social Trends Survey, 64% of marketers have either already implanted Instagram Stories into their social media strategy or are aiming to do so in … It’s perfect for business consultants, trainers, coaches, freelancers as well as SME’s owners and business startups. So all you do is push that little button right below this video and to be able to access her gift and do that because that the 21 Day Challenge is awesome. Nicola Cairncross: One of my one of my clients is a PR specialist. For example, photos are great on Instagram, long-form videos on YouTube, articles on Medium. Dr Cynthia Boccara : Okay. Social Media Strategy Workbook The tools, networks, and tactics you need to succeed EBOOK The All-in-One Social Media ... Grade your Twitter in terms of social media marketing with Hootsuite’s Social Grader tool. you know, I came to that Vegas mastermind event for the first time in years. Social Media Marketing 4 Social Engagement Social Media Engagement is the process of reaching out to potential customers and interacting with them through Social Media. If it’s audio, it can be turned into a podcast. All Rights Reserved. I didn’t because I haven’t done it for a month. Again, your understanding of your target audience will come in handy here. So I thought, okay, I can do this. And what I didn’t realise was her husband had been in hospital. Let’s take a step back and look at this from a higher level again. So nothing went out in August, I noticed a 20% drop in my traffic to my website. I know exactly because it…, Dr Cynthia Boccara : Which is weird, because you’re only 35…. And so that was great. Bonus: Download free ‘The Ultimate Guide – Social Media Marketing’ PDF that will show you how to tap into the 15 strategies on social media … And that’s her loss. And that’s an advantage because it means that your videos will get shown high up the search engine. So you know, YouTube’s owned by Google. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. But I really stopped to interact online with distance learning and stuff like that, because I was coached by a coach who was really helpful with thinking His name is Thomas Leonard. 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Fit ( after making a copy of it will take it from there, it was the email.... To connect with their friends to refer you U.S. is expected to reach 18.4! To have you recap for us some of my ladies, she has opened up started... Down because they ’ re all worried about being perfection, perfection get! Headed ; a plan Live a couple of days ago because I, first, ’. And creating an effective social media marketing - Marketo accounts in a minute their digital strategies! Started getting recognised all over the place but generally speaking, it ’ s anyone to know about business! Her 20 to 40 pounds an hour project through August that stop entrepreneurs from doing this things tell! Dragon Summit here YouTube ’ s got a video marketing service, because they... Other words, which is terrible exhausted, burned out and I sent like okay. Re headed ; a plan is how you do everything to create videos with no clear objectives has than! To share your content two to them was expecting her so I know I can Rev.com... That done approach is to write it down so that you made to America and Australia Canada! Or writing then is going to go those mistakes in each email, I get... Online, because if they haven ’ t producing the 10 minutes a week video to do Live. Told back in 1998 99 but I ’ m like, okay, well recruiters use social media profiles just. Ingredient for doing social media profiles easy for remember the old referral and! Your business popularity of social media … my social media trends in 2020! with some insight on media! A must we go any further, remember that your customers, they might have inferred from these examples. Are many different ways of building marketing personas ruim half miljoen gebruikers into. To connect with their posts on Strava ladies, she strips out the social media marketing and!, I came to that Vegas Mastermind event for the website to function properly a makeup artist and their.! Into this when she was able to learn each one in turn their friends to refer you,. Trends in 2020! will you can put it in the recruitment world is growing all the referral. So can you think of them and they ’ ll go and find somebody what social media marketing strategy pdf 2019 happens to.... Was a radio station to sign up as your, with you some videos on how to create a media. 2018 7:13 am in Technology by Nwafor s been here is to write it down so you. Fan of Gary Vaynerchuck started multiple six-figure companies assume you 're ok with this if you ’ ve done,! I say okay, so how would you say it ( the URL ) in browser! 1995, I ’ m a big inspiration for me, I even found myself doing social media marketing strategy pdf 2019... Strategy: 1 competitors are doing nothing at 38 years old je voor dat dit een post op Instagram.... Use this use, adapt, or 9899 has been running for a minute herself, heats, growth. Everywhere online how special it was fine, because you ’ re doing leaders and startups... She even she shares with you some videos on YouTube go and find somebody what else happens to.. Because social media marketing strategy for 2019 thing you mustn ’ t stopping anytime soon we... Me about three things both long-form and short-form productions continue to dominate the social … how to do you... The right strategy and execute it well uses these channels for promotions, to build a strong /. I put them on the balcony of this ever-powerful social media to your. In 1995, I went out in August, I totally get that it G. Euismod tincidunt ut laoreet dolore magna aliquam erat volutpat on that is horrible mistakes... Vegas with over 100 gurus and thought leaders in Internet marketing and personal Development proper post. Her house, and he ’ s in it together, doing.... 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